21 iulie 2011

Grant's Global Brand Ambassador Came To Romania

Bucharest, 14th of July 2011- Ludovic Ducrocq, most commonly known as Ludo, visited Romania to introduce to the best bartenders and the local press five of the famous blends of the Scottish producer together with the Grant’s fascinating story

The five tasted products were:

• Grant’s Family Reserve
• Grant’s Ale Cask
• Grant’s Sherry Cask
• Grant’s 12 years old
• Grant’s 25 years old

Family owned, William Grant and Sons’ brands are worldwide renowned and treasured with products like Grant’s Family Reserve, being the world’s most popular and awarded blended Scotch whisky. In fact, all Grant’s products possess incredible stories made of facts, flavors, tastes and countless drops of passion... revealed to the audiences that were invited to attend Ludo’s Bucharest edition of his World Tour.
After the stories were told and the secrets unveiled, the participants could experience by their own each brand’s distinctiveness in terms of taste, smell or aging process.

DAfter the stories were told and the secrets unveiled, the participants could experience by their own each brand’s distinctiveness in terms of taste, smell or aging process.

Ludovic Ducroq, Grant’s Global Brand Ambassador said: “I was delighted to be invited to Romania to introduce Grant’s and share the stories behind Scotland’s oldest family-owned blended whisky. Romania is an exciting emerging whisky market and meeting a new generation of whisky enthusiasts was a real pleasure.”

The purpose of this training was for the guests to be able to recognize the difference between whiskies according to the Scottish geographical origin, to their type (malt/single malt), to their age and, off course, according to the type of maturation process.
Maturation offers the exclusive flavors to the drinks according to the barrels’ wood: sherry barrels, ale casks or American barrels.
Maybe, one of the secrets of being able to reach this knowledge is the special glass recipient used for tasting: long tulip shape glasses, specially created for revealing all the whisky’s unique qualities.

Following Ludo’s training, the bartenders and the other participants will value and appreciate the unique flavors of Grant’s, being able to further tell the story and to continue it in all kind of different and personal ways.
The training consisted in three parts:

• Creative Craftsmen
• The art of blending
• The influence of wood